Marketing Tools That Will Generate Value For Your Business

From content marketing platforms to social media management solutions, marketing technology, or martech, is helping businesses catapult their profits. However, there are so many martech products on the market today that it can be challenging to know which ones to choose. If you want to generate value for your business, you have to select among the best.…

brandloyalty

For Agencies, Brand Loyalty Begins With Company Culture

Agencies have always been rooted in relationship-building. Today, these connections have become less about three-martini lunches and more about real-time interactions with brand audiences. For employees, that means connecting with entire communities in real time. For agency execs, that means creating a company culture that supports this work. Source: For Agencies, Brand Loyalty Begins With…

Jeff Bezos and other investors raise $200 million for vertical farming startup Plenty – GeekWire

After announcing Amazon’s plans to gobble up Whole Foods for $13.7 billion, CEO Jeff Bezos is stepping further into the fresh foods market by investing in a vertical farming startup called Plenty Inc. Plenty announced yesterday that it raised $200 million in Series B funding in what the company calls the largest agricultural technology investment…

Infographic: How Instagram’s popularity offers prime marketing opportunities 

As the number of daily users on Instagram continues to grow, so, too, should your marketing efforts on the influential platform. The social networking site is a favorite among hard-to-reach younger audiences and allows brand managers to get their products or services in front of targeted consumers through ads and influencers they trust. Source: Infographic:…

How to Use Google Data Studio to Report on Facebook Campaigns

Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing. Source: How to Use Google Data Studio to Report on Facebook Campaigns :…

7 Ways to Generate Leads for Your Small Business with Content Marketing

Are you just getting started with a marketing plan for your business? Want to know what techniques you should use to generate leads and inquiries online? J&R share 7 tactics you should try in this infographic. Here’s what makes their list: Landing pages Webinar Explainer videos Email nurture campaigns Social media competitions Long-tail search queries How-to…

WhatsApp Business app launched: Here’s everything you need to know 

Facebook-owned instant messaging platform WhatsApp on Thursday formally announced the launch of a new ‘Business’ application. Called WhatsApp Business, it’s a free-to-download Android application for business users.The application, which was available in beta for almost a month, is currently available in Indonesia, Italy, Mexico, Britain and the US. The app will roll out for other…

How to Build a Million-Dollar Company in 1 Year – With No Funding

In August 2015 a popular virtual assistant (VA) company, Zirtual, announced it was shutting down–leaving behind nearly 2,500 clients and 400 employees. At the time, I was already deeply ingrained in the productivity space and figured the news offered a big opportunity to try to fix the existing issues in the VA space. Twenty-four hours after Zirtual’s…