brandloyalty

For Agencies, Brand Loyalty Begins With Company Culture

Agencies have always been rooted in relationship-building. Today, these connections have become less about three-martini lunches and more about real-time interactions with brand audiences. For employees, that means connecting with entire communities in real time. For agency execs, that means creating a company culture that supports this work. Source: For Agencies, Brand Loyalty Begins With…

7 Ways to Generate Leads for Your Small Business with Content Marketing

Are you just getting started with a marketing plan for your business? Want to know what techniques you should use to generate leads and inquiries online? J&R share 7 tactics you should try in this infographic. Here’s what makes their list: Landing pages Webinar Explainer videos Email nurture campaigns Social media competitions Long-tail search queries How-to…

Google introduces new tools to help developers build successful subscription-based apps

One struggle felt by all developers is getting users to pay for mobile applications. This issue affects developers creating $0.99 games as well as those coding $5 photo editing applications. To make up for lost revenue, developers have turned to using in-app purchases as well as subscription-based models. To make subscriptions a more viable option…

Facebook cracks down on fake live videos

Facebook is banning misleading uses of its Live video format. The company tells TechCrunch that it’s adding a section to its Live API Facebook Platform Policy that reads “Don’t use the API to publish only images (ex: don’t publish static, animated, or looping images), or to live-stream polls associated with unmoving or ambient broadcasts.” Source:…

Confessions of an advertising vet

The speed of change in digital media has bred a magpie-like obsession with what’s new and shiny. And that’s been to the detriment of holding platforms to account, whether it be for effectiveness, measurement or ad serving.That’s the view of a digital advertising veteran we interviewed for the latest edition of our Confessions series, in which we grant anonymity in exchange…