Marketing Tools That Will Generate Value For Your Business

From content marketing platforms to social media management solutions, marketing technology, or martech, is helping businesses catapult their profits. However, there are so many martech products on the market today that it can be challenging to know which ones to choose. If you want to generate value for your business, you have to select among the best.…

Google introduces new tools to help developers build successful subscription-based apps

One struggle felt by all developers is getting users to pay for mobile applications. This issue affects developers creating $0.99 games as well as those coding $5 photo editing applications. To make up for lost revenue, developers have turned to using in-app purchases as well as subscription-based models. To make subscriptions a more viable option…

Facebook cracks down on fake live videos

Facebook is banning misleading uses of its Live video format. The company tells TechCrunch that it’s adding a section to its Live API Facebook Platform Policy that reads “Don’t use the API to publish only images (ex: don’t publish static, animated, or looping images), or to live-stream polls associated with unmoving or ambient broadcasts.” Source:…

Confessions of an advertising vet

The speed of change in digital media has bred a magpie-like obsession with what’s new and shiny. And that’s been to the detriment of holding platforms to account, whether it be for effectiveness, measurement or ad serving.That’s the view of a digital advertising veteran we interviewed for the latest edition of our Confessions series, in which we grant anonymity in exchange…

Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts

An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. “Influencer marketing is still effective when they’re looked at as peers,” said Kyla Brennan, the founder and CEO of HelloSociety, an agency that connects brands with influencers for specific campaigns. “When it comes to…