Marketing Tools That Will Generate Value For Your Business

From content marketing platforms to social media management solutions, marketing technology, or martech, is helping businesses catapult their profits. However, there are so many martech products on the market today that it can be challenging to know which ones to choose. If you want to generate value for your business, you have to select among the best.…

Infographic: How Instagram’s popularity offers prime marketing opportunities 

As the number of daily users on Instagram continues to grow, so, too, should your marketing efforts on the influential platform. The social networking site is a favorite among hard-to-reach younger audiences and allows brand managers to get their products or services in front of targeted consumers through ads and influencers they trust. Source: Infographic:…

How to Use Google Data Studio to Report on Facebook Campaigns

Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing. Source: How to Use Google Data Studio to Report on Facebook Campaigns :…

WhatsApp Business app launched: Here’s everything you need to know 

Facebook-owned instant messaging platform WhatsApp on Thursday formally announced the launch of a new ‘Business’ application. Called WhatsApp Business, it’s a free-to-download Android application for business users.The application, which was available in beta for almost a month, is currently available in Indonesia, Italy, Mexico, Britain and the US. The app will roll out for other…

Google introduces new tools to help developers build successful subscription-based apps

One struggle felt by all developers is getting users to pay for mobile applications. This issue affects developers creating $0.99 games as well as those coding $5 photo editing applications. To make up for lost revenue, developers have turned to using in-app purchases as well as subscription-based models. To make subscriptions a more viable option…