WhatsApp Business app launched: Here’s everything you need to know 

Facebook-owned instant messaging platform WhatsApp on Thursday formally announced the launch of a new ‘Business’ application. Called WhatsApp Business, it’s a free-to-download Android application for business users.The application, which was available in beta for almost a month, is currently available in Indonesia, Italy, Mexico, Britain and the US. The app will roll out for other…

Google introduces new tools to help developers build successful subscription-based apps

One struggle felt by all developers is getting users to pay for mobile applications. This issue affects developers creating $0.99 games as well as those coding $5 photo editing applications. To make up for lost revenue, developers have turned to using in-app purchases as well as subscription-based models. To make subscriptions a more viable option…

Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts

An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. “Influencer marketing is still effective when they’re looked at as peers,” said Kyla Brennan, the founder and CEO of HelloSociety, an agency that connects brands with influencers for specific campaigns. “When it comes to…

Alphabet Bumps Apple From Top Spot 02/07/2017

After five years atop the list, Apple has lost its number one spot to Alphabet due in part to Google’s increasing dominance and Apple’s slowing sales. The eighth annual Davis Brand Capital 25 ranking is a global study of overall brand performance, evaluating companies’ abilities to successfully manage brand value, competitive performance, innovation strength, company…

A 40-year-old technology still beats Facebook for getting people to visit websites

EMAIL DELIVERS AS much website traffic for Irish e-commerce businesses as every social media network combined, according to a new study.Research by digital marketing agency Wolfgang Digital found that email, which was first used in the early 1970s, is also the third-biggest driver for online revenue, behind Google search and direct web traffic. Source: A…