Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts

An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. “Influencer marketing is still effective when they’re looked at as peers,” said Kyla Brennan, the founder and CEO of HelloSociety, an agency that connects brands with influencers for specific campaigns. “When it comes to…

Alphabet Bumps Apple From Top Spot 02/07/2017

After five years atop the list, Apple has lost its number one spot to Alphabet due in part to Google’s increasing dominance and Apple’s slowing sales. The eighth annual Davis Brand Capital 25 ranking is a global study of overall brand performance, evaluating companies’ abilities to successfully manage brand value, competitive performance, innovation strength, company…