WhatsApp Business app launched: Here’s everything you need to know 

Facebook-owned instant messaging platform WhatsApp on Thursday formally announced the launch of a new ‘Business’ application. Called WhatsApp Business, it’s a free-to-download Android application for business users.The application, which was available in beta for almost a month, is currently available in Indonesia, Italy, Mexico, Britain and the US. The app will roll out for other…

Google introduces new tools to help developers build successful subscription-based apps

One struggle felt by all developers is getting users to pay for mobile applications. This issue affects developers creating $0.99 games as well as those coding $5 photo editing applications. To make up for lost revenue, developers have turned to using in-app purchases as well as subscription-based models. To make subscriptions a more viable option…

Facebook cracks down on fake live videos

Facebook is banning misleading uses of its Live video format. The company tells TechCrunch that it’s adding a section to its Live API Facebook Platform Policy that reads “Don’t use the API to publish only images (ex: don’t publish static, animated, or looping images), or to live-stream polls associated with unmoving or ambient broadcasts.” Source:…

Confessions of an advertising vet

The speed of change in digital media has bred a magpie-like obsession with what’s new and shiny. And that’s been to the detriment of holding platforms to account, whether it be for effectiveness, measurement or ad serving.That’s the view of a digital advertising veteran we interviewed for the latest edition of our Confessions series, in which we grant anonymity in exchange…

Alphabet Bumps Apple From Top Spot 02/07/2017

After five years atop the list, Apple has lost its number one spot to Alphabet due in part to Google’s increasing dominance and Apple’s slowing sales. The eighth annual Davis Brand Capital 25 ranking is a global study of overall brand performance, evaluating companies’ abilities to successfully manage brand value, competitive performance, innovation strength, company…